Why Invest In A Professional Headshot? TOP FIVE REASONS TO INVEST IN A PROFESSIONAL PHOTOGRAPHER 1. FIRST IMPRESSIONS MATTER: First impressions that used to be made in person are now made online. Whether you are interviewing for a new position, or presenting yourself to a prospective client, the people you want to impress are looking you up online and forming impressions before you ever walk through their door. A big part of that impression is your headshot. 2. GARBAGE IN, GARBAGE OUT: Candid photos taken with a cell phone often capture a fun element, but also frequently include bad exposure, poor composition, imperfect focus, and distracting elements in the frame. None of those messy imperfections communicate the composure, focus, and professionalism that employers and clients look for. If you are in the professional business world, make sure that your headshot reflects the qualities that are valued in that world. 3. HIRING A PROFESSIONAL MAKES YOU LOOK PROFESSIONAL: It is tempting to say "I have a camera...I can do a headshot." But in the end, there is a reason that professional photographers exist. The skills, equipment, and experience of a professional produce a far better result. You would not cut your own hair just because you own a nice pair of scissors. You hire a professional. For a headshot that lasts for years, working with a professional is all the more important. 4. IT IS NOT ABOUT THE CAMERA: The big secret to good headshot photography is that it is 20% camera and lighting and 80% people skills. Why? The most technically perfect photo can be ruined by a dull, lifeless expression on the subject's face. Conversely, the simplest portrait can radiate charisma and energy, just by having the photographer cultivate and capture the right expression. There is no shortcut to this skill, and this is the single most important reason to hire a professional. 5. VALUE: Your time and money are valuable. As a business professional, you want your headshot done right the first time, finished quickly, and turned around fast, so you can put the photos into use right away. As with many things in life, searching only for the lowest price leads to poor results, re-shoots, and a waste of both time and money. Make the right investment the first time, and get a powerful marketing tool that will last for years for about the price of one night in a nice hotel.